Pretty nite hein?

It's a late post but I would like to talk about a little about the new ad campaign that Microsoft is launching to try to change some mentalities about itself.

It's well know that Microsoft is not the "dearest" company around the world but surely tries to change that and now more than ever after the contract that we made with Alex Bogusky and it's company Crispin Porter + Bogusky, it's a refreshing start in the way Microsoft can get into people lives. Here you can read an interesting interview that Fast Magazine did to Alex.

The first two ads didn't work so right. The idea was to get people proximate the reality and make them see that our products were as good or even better than any other... with a little touch of comedy. Well in my opinion, this didn't work so right cause Jerry Seinfeld was an 80's icon... but just that. But it turned out ok, cause it made people starting to talk about it.

But as it didn't work, Microsoft had to change to the second plan... and this was the "Windows vs Walls" campaign:

But it wasn't enough... people needed to identify with the PC and Microsoft need to fight against the image created by Apple with the PC vs Mac campaign. And it surely it's working from my point of view... it's clear that Microsoft intends people to identify more with itself and for amount of videos that people are creating to the "I'm a PC" campaign, it sure explains why the company is changing.

I'm glad that Microsoft is finally changing the image... this Zune video is a pretty good example of that...